MCM Awards 2008
Sep 1, 2008 12:00 PM
It's not easy to be the best In fact, it's quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,...
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Delia’s Sells CCS to Foot Locker
Sep 30, 2008 10:09 AM, By Jim Tierney
Cataloger/retailer Delia’s announced Monday it sold its extreme-sports gear merchant CCS to Foot Locker for $102 million in cash....
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More Merchants Choosing Catalog Choice
Sep 26, 2008 11:09 AM, By Jim Tierney
Catalog Choice—a year-old online service that allows consumers to create a list of catalogs from which they want to receive no or less-frequent mail—announced Sept. 25 a partnership with several multichannel merchants....
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Fingerhut Investor Raided by Feds
Sep 26, 2008 11:07 AM
Federal agents raided the headquarters of Petters Group Worldwide, a minority stockholder of general merchant Fingerhut Direct Marketing, on Sept. 24....
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Live From the Lenser Summit: A Few Bytes on Blogging
Sep 25, 2008 11:06 AM, By Tim Parry
Although Lenser is still learning its way around the blogosphere, the company is hoping to get its clients on board with the tactic. What should budding bloggers keep in mind?...
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 An Inside Look at Logistics from Asia
May 16, 2008 5:15 PM, By Gerard Hempstead
A retired vice president for DHL, Gerard “Jerry” Hempstead spent most of last year on the ground in China observing the country's manufacturing, transportation and logistics. Hemstead, president of Hempstead Consulting (www.hempsteadconsulting.com), a firm that helps companies reduce their transportation costs, offers his take on Asian logistics....
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Evaluating the Performance of Your ‘Net Reps’
May 16, 2008 5:00 PM, By Penny Reynolds and Pamela Trickey
It takes more than just technology to transform your call center agents into “net reps.” You also have to implement a comprehensive hiring and training plan to ensure your agents have the skills they need to deliver good customer service using Web-based channels. In addition to finding – and training – the ideal agents for supporting these Web interactions, you will also need to continuously monitor their performance to ensure consistency of service across all channels....
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What You Can Learn From a Telemarketer
May 14, 2008 11:24 AM, By Jeff Schmitt
While the call center may be taken for granted in some quarters, it is truly the lifeblood of an organization. That’s why the call center is the perfect place to groom future business leaders....
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Survival Tips for Supply Chain Professionals
May 14, 2008 10:34 AM
Recently, APICS The Association for Operations Management released a report outlining the top five ways manufacturing and supply chain professionals can succeed at their jobs and gain job security....
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Show Me The Data: What’s In It For Me?
Jul 14, 2008 3:38 PM, By Bill Singleton
Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ...
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Live From MeritDirect: USPS Wants Quality over Quantity
Jul 11, 2008 4:34 PM, By Tim Parry
White Plains, NY--After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association....
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MCM 100: The Major Players
Jul 1, 2008 12:00 PM, By Melissa Dowling
Considering how rough the economy has been for multichannel marketers this past year, it's no wonder that our annual ranking of the top-100 companies...
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2008 MCM AWARDS
It’s time! Time to enter the 2008 MULTICHANNEL MERCHANT (MCM) Awards! Enter your catalog or Website--or your clients’ catalogs or Websites--in the 23rd annual MCM Awards, the most prestigious awards program for catalog, Internet, and multichannel merchants. There's still time! We've extended the deadline to February 4th! ENTER ONLINE NOW! Click here for more information.
Cheers for the 2008 MCM Awards winners
Jul 1, 2008 12:00 PM
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the...
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Cheers for the 2008 MCM Awards winners
Jul 1, 2008 12:00 PM
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the...
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The religion of relevancy
May 1, 2008 12:00 PM, By Ken Magill
Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,...
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Welcome home
May 1, 2008 12:00 PM, By Stephen Spencer
When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed...
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From clicks to bricks
May 1, 2008 12:00 PM, By Bob Armour
Today's shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop...
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B-to-B mailers start strong
Jul 1, 2008 12:00 PM, By Jim Tierney
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances...
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MCM 100: The Major Players
Jul 1, 2008 12:00 PM, By Melissa Dowling
Considering how rough the economy has been for multichannel marketers this past year, it's no wonder that our annual ranking of the top-100 companies...
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Get your form in good order
Jun 1, 2008 12:00 PM, Gina Valentino
To the sophomore marketer, order forms may be obsolete. But to the experienced catalog merchant, order blanks remain a fundamental component of the sales...
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More Articles from this section
Customer-Centric Communication
May 1, 2008 12:00 PM, By Andrea M. Hill
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation...
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Coming to Their Senses
May 1, 2008 12:00 PM, By Lois Boyle-Brayfield
See, hear, touch, smell and taste. Each sense can evoke powerful memories and emotions that can alter simple and big decisions. Research has told us:...
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Add it up
May 1, 2008 12:00 PM, GINA VALENTINO
One of the most surprising compliments a marketer can receive is, wow, you brought a calculator to the meeting. More and more, marketers have to be responsible...
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You're hired
May 1, 2008 12:00 PM, By Linda Formichelli
It's so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?...
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Mind your Business
May 1, 2008 12:00 PM, By Karen M. Kroll
Granted, it's not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used...
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Bill would let merchants negotiate credit card fees
Apr 1, 2008 12:00 PM, By Jim Emerson and Ray Schultz
Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress in March may not be the best way to...
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Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more.
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Doing Well By Doing Right
Sep 17, 2008 2:00 PM
You've written copy, designed a template, and generated a list. Now it's time to send out your email. But there's one problem: A high percentage of your messages may not get delivered. Disheartening, isn't it? But you can avoid all this by adopting sound business practices and addressing the root cause of poor deliverability. It's not just the technology - you must apply advanced email marketing strategies to improve response from your target audience....
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What's Merry About It? Holiday Marketing in a Down Economy
Aug 28, 2008 11:00 AM
Do you know what online buyers want? You'd better if you expect to do well on the Web this holiday season. Our Webinar will cover the retail economic outlook for holiday 2008 and what you need to know when planning for a shortened season. Speakers will provide insight to current online buyer preferences, including the features and functionality online consumers expect/prefer, and how shipping info and delivery plays into consumers' buying decisions....
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Digital Catalogs - The Engagement Magnet
Jul 10, 2008 2:00 PM
Are you in the catalog business? Then you don’t need to be told about rising postage costs and online clutter. But you can get around these problems by sending digital catalogs. This hybrid technology can save you money while expanding your online reach....
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