MCM 100: The Major Players
Jul 1, 2008 12:00 PM, By Melissa Dowling
Considering how rough the economy has been for multichannel marketers this past year, it's no wonder that our annual ranking of the top-100 companies...
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DMSI Assets To Be Auctioned Off
Jul 24, 2008 11:31 AM, By Jim Tierney
Direct Marketing Services Inc. (DMSI), the multititle mailer that acquired Montgomery Ward out of bankruptcy in June 2004, is on the block....
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Let’s Get Social: Lessons Learned From Pleo
Jul 23, 2008 5:18 PM, By Lisa Wehr
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.
When done right, a social network can turn customers into advocates...
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Vertis and American Color to Merge, Finally
Jul 23, 2008 5:16 PM, By Jim Tierney
Marketing services provider Vertis Communications on July 15 announced plans to begin voluntary proceedings under Chapter 11 of the U.S. Bankruptcy Code. This paves the way for a previously announced merger with American Color Graphics...
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Fairytale Expecting Storybook Holiday
Jul 23, 2008 5:12 PM, By Jim Tierney
Food gifts cataloger Fairytale Brownies is caught in the perfect storm of rising prices of raw goods such as flour, cocoa, and nuts—among other industry cost increases such as postage and paper...
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Survey: Direct Marketing Hiring Lowest Since 2002
Jul 22, 2008 2:31 PM
Not planning to add staff during the third quarter? That would make your company among the majority, according to the latest employment figures put together by direct marketing recruiting firm Bernhart Associates....
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 An Inside Look at Logistics from Asia
May 16, 2008 5:15 PM, By Gerard Hempstead
A retired vice president for DHL, Gerard “Jerry” Hempstead spent most of last year on the ground in China observing the country's manufacturing, transportation and logistics. Hemstead, president of Hempstead Consulting (www.hempsteadconsulting.com), a firm that helps companies reduce their transportation costs, offers his take on Asian logistics....
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Evaluating the Performance of Your ‘Net Reps’
May 16, 2008 5:00 PM, By Penny Reynolds and Pamela Trickey
It takes more than just technology to transform your call center agents into “net reps.” You also have to implement a comprehensive hiring and training plan to ensure your agents have the skills they need to deliver good customer service using Web-based channels. In addition to finding – and training – the ideal agents for supporting these Web interactions, you will also need to continuously monitor their performance to ensure consistency of service across all channels....
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What You Can Learn From a Telemarketer
May 14, 2008 11:24 AM, By Jeff Schmitt
While the call center may be taken for granted in some quarters, it is truly the lifeblood of an organization. That’s why the call center is the perfect place to groom future business leaders....
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Survival Tips for Supply Chain Professionals
May 14, 2008 10:34 AM
Recently, APICS The Association for Operations Management released a report outlining the top five ways manufacturing and supply chain professionals can succeed at their jobs and gain job security....
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Show Me The Data: What’s In It For Me?
Jul 14, 2008 3:38 PM, By Bill Singleton
Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ...
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Live From MeritDirect: USPS Wants Quality over Quantity
Jul 11, 2008 4:34 PM, By Tim Parry
White Plains, NY--After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association....
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MCM 100: The Major Players
Jul 1, 2008 12:00 PM, By Melissa Dowling
Considering how rough the economy has been for multichannel marketers this past year, it's no wonder that our annual ranking of the top-100 companies...
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2008 MCM AWARDS
It’s time! Time to enter the 2008 MULTICHANNEL MERCHANT (MCM) Awards! Enter your catalog or Website--or your clients’ catalogs or Websites--in the 23rd annual MCM Awards, the most prestigious awards program for catalog, Internet, and multichannel merchants. There's still time! We've extended the deadline to February 4th! ENTER ONLINE NOW! Click here for more information.
Cheers for the 2008 MCM Awards winners
Jul 1, 2008 12:00 PM
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the...
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Cheers for the 2008 MCM Awards winners
Jul 1, 2008 12:00 PM
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the...
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The religion of relevancy
May 1, 2008 12:00 PM, By Ken Magill
Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,...
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Welcome home
May 1, 2008 12:00 PM, By Stephen Spencer
When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed...
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From clicks to bricks
May 1, 2008 12:00 PM, By Bob Armour
Today's shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop...
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B-to-B mailers start strong
Jul 1, 2008 12:00 PM, By Jim Tierney
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances...
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MCM 100: The Major Players
Jul 1, 2008 12:00 PM, By Melissa Dowling
Considering how rough the economy has been for multichannel marketers this past year, it's no wonder that our annual ranking of the top-100 companies...
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Get your form in good order
Jun 1, 2008 12:00 PM, Gina Valentino
To the sophomore marketer, order forms may be obsolete. But to the experienced catalog merchant, order blanks remain a fundamental component of the sales...
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More Articles from this section
Customer-Centric Communication
May 1, 2008 12:00 PM, By Andrea M. Hill
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation...
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Coming to Their Senses
May 1, 2008 12:00 PM, By Lois Boyle-Brayfield
See, hear, touch, smell and taste. Each sense can evoke powerful memories and emotions that can alter simple and big decisions. Research has told us:...
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Add it up
May 1, 2008 12:00 PM, GINA VALENTINO
One of the most surprising compliments a marketer can receive is, wow, you brought a calculator to the meeting. More and more, marketers have to be responsible...
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You're hired
May 1, 2008 12:00 PM, By Linda Formichelli
It's so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?...
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Mind your Business
May 1, 2008 12:00 PM, By Karen M. Kroll
Granted, it's not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used...
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Bill would let merchants negotiate credit card fees
Apr 1, 2008 12:00 PM, By Jim Emerson and Ray Schultz
Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress in March may not be the best way to...
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Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more.
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Digital Catalogs - The Engagement Magnet
Jul 10, 2008 2:00 PM
Are you in the catalog business? Then you don’t need to be told about rising postage costs and online clutter. But you can get around these problems by sending digital catalogs. This hybrid technology can save you money while expanding your online reach....
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Personalized User-Generated Content: The Next Step in Lifting Sales Across Channels
Jun 24, 2008 1:00 PM
Social media represents a sea change in our culture -- it is altering how people connect, communicate, and most importantly for brands, how people buy. Forrester Research says 71 percent of online shoppers seek out product reviews written by other customers before they buy. Being smart about how you leverage user-generated content on your Web site can be key to increasing sales conversions -- in both online and offline channels....
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Strategies for Satisfying the Spoiled Consumer with Cross Channel Execution
Jun 18, 2008 2:00 PM
You sell in multiple channels. That's good. But, can your customers navigate seamlessly across every channel that bears your brand? Can your customers start an order on one channel and complete it on another? Research shows that almost 60% of shoppers want this flexibility. By 2012, these kinds of cross-channel transactions will account for 38% of all retail sales, according to Forrester. Our speakers will review exclusive research showing which cross-channel capabilities top retailers currently have or intend to roll out in the next 12 months. And they'll tell you how you can catch up....
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