Focuses on the aspects of a multichannel business that touch all channels and media, including catalog and Internet, such as marketing, distribution, order management and fulfillment, customer service, prospecting, and retention
Mailing replay
Jul 1, 2008 12:00 PM, BY Tim Parry
It may be July, but merchants are already feeling a nip in the air. They've got only a few weeks to figure out their holiday remail strategy, and that...
|
Brand Transformation
Apr 1, 2008 12:00 PM, by Andrea Syverson
In some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don't always see their blind spots, and they...
|
SAYINGS FOR SELLERS
Apr 1, 2008 12:00 PM, BY STUART ROSE
As an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event...
|
Taking to the great outdoors
Apr 1, 2008 12:00 PM, Tim Parry
It appears more consumers are embracing outdoor activity. Or at least they're dressing the part. In the fourth quarter of 2007, there were 10.6 million...
|
World-wide Peruvian Connection
May 1, 2007 12:00 PM, By Jim Tierney and Heather Retzlaff
Rich Lloyd, president of women's apparel cataloger Peruvian Connection, says last year's relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company's catalog....
|
Firebox.com Heats Up Stateside
Feb 1, 2007 12:00 PM, By Tim Parry
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar...
|
|
|
Show Me The Data: What’s In It For Me?
Jul 14, 2008 3:38 PM, By Bill Singleton
Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ...
|
Live From MeritDirect: USPS Wants Quality over Quantity
Jul 11, 2008 4:34 PM, By Tim Parry
White Plains, NY--After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association....
|
Reaping revenue from roving holidays
Oct 1, 2007 12:00 PM, by Gina Valentino
Are you counting the days until Christmas? You should be consumer merchants this year receive an early in the form of an additional selling day. In 2006...
|
Five Tips for Lowering Shipping Costs
May 1, 2007 12:00 PM, By Colleen Paulson
Ensuring that you do not overpay on your small-package shipments can seem like a monumental task. Carriers such as FedEx, United Parcel Service, and DHL charge significantly more for residential shipments. Using the U.S. Postal Service is often a less expensive option, but delivery can take significantly longer, with fewer tracking options. ...
|
|
|
|
|
|
|
