international
World-wide Peruvian Connection
May 1, 2007 12:00 PM, By Jim Tierney and Heather Retzlaff
Rich Lloyd, president of women's apparel cataloger Peruvian Connection, says last year's relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company's catalog....
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Firebox.com Heats Up Stateside
Feb 1, 2007 12:00 PM, By Tim Parry
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar...
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L.L. Bean Leaning Toward Canada
Jan 3, 2007 5:22 PM, By Tim Parry
In continuing its international expansion plans, apparel, sporting gear, and home goods cataloger L.L. Bean has its sights set north of the border....
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Live from ECMOD: N Brown’s Internet Centricity
Oct 25, 2006 2:58 PM, By Sherry Chiger
London--N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old. ...
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Live from ECMOD: Prospecting The U.K. Way
Oct 25, 2006 2:48 PM, By Sherry Chiger
London--Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K....
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Live from DMA06: FEDMA to Begin Research Initiatives
Oct 17, 2006 10:30 AM, By Beth Negus Viveiros
(Direct) San Francisco--The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group's 25 member associations....
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Canada Post to Launch Look Book
Aug 23, 2006 5:00 PM
The catalog division of Toronto-based Canada Post is launching the Look Book, a catalog of catalogs from U.S. and Canadian merchants. ...
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British Invasion
Aug 1, 2006 12:00 PM, By Heather Retzlaff
The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands' End, Peruvian Connection, and Talbots...
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A Look at the London DM Fair
Jun 7, 2006 1:32 PM, By Amy Syracuse
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center....
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Mexico's Liverpool launches U.S. site
Jun 1, 2006 12:00 PM, Jim Tierney
Mexico City-based department store giant Liverpool, which last year reaped an estimated $3 billion in sales, in March unveiled an online catalog that...
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Canada Post frees up online borders
Apr 1, 2006 12:00 PM, John Fischer
With only 32 million people roughly one-tenth the population of the United States dispersed over a vast area, Canada hasn't been considered a must enter...
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Five Key Developments in the U.K. Home Shopping Market
Mar 14, 2006 11:49 AM, By Ray Morris-Hill
Explosive growth in the U.K. home shopping market, driven mainly by homegrown companies, looks set to continue in the foreseeable future. American presence to date remains concentrated mainly in the hands of veterans who have been established since the early 1990s, before the current boom began...
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Worldwide via the Web
Feb 1, 2006 12:00 PM, By Jim Okamura
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting...
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Whether you're just getting started or you need a refresher, the articles below can help you get back to international marketing basics.
Seeking overseas success
Jan 1, 2005 12:00 PM, By Mark Del Franco
After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark...
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List Challenges in Asia
Dec 1, 2004 12:00 PM, Margery Weinstein
One of the many hurdles to marketing in Asia is the lack of a mailing list industry. For instance, list rental simply doesn't exist in South Korea, says...
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Lists and Prospecting: Prospecting into Canada
Apr 1, 2003 12:00 PM, By Paul Miller
Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada. Although Canada's economy has been lagging for...
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