Tactics, strategies, and news regarding rental lists, database marketing, house files, prospecting, and reactivation for catalogers, online marketers, and multichannel merchants
Show Me The Data: What’s In It For Me?
Jul 14, 2008 3:38 PM, By Bill Singleton
Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ...
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Live From MeritDirect: USPS Wants Quality over Quantity
Jul 11, 2008 4:34 PM, By Tim Parry
White Plains, NY--After years of managing volume, the U.S. Postal Service wants to instead manage mail quality, according to Hamilton Davison, executive director of the American Catalog Mailers Association....
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Beyond PCI DSS: Taking the Next Step in Data Security
Jul 7, 2008 1:49 PM, By Gary Palgon
Most retailers have complied with the Payment Card Industry Data Security Standard (PCI DSS) to secure customer information. But the work doesn't stop there. Learn why the protection of Personally Identifiable Information (PII) is the next step for retailers...
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For True Customer Affinity, Go Beyond the Sale Online
Jul 7, 2008 1:44 PM, By Todd Miller
For retailers, Web 2.0 has tremendous potential to build customer relationships. So why are many merchants still only using their online presence as a sales platform? Learn why creating customer affinity should be part of your Web agenda...
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Listings
Jul 1, 2008 12:00 PM
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age...
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Mailing replay
Jul 1, 2008 12:00 PM, BY Tim Parry
It may be July, but merchants are already feeling a nip in the air. They've got only a few weeks to figure out their holiday remail strategy, and that...
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Social Influence Marketing: The New Way to Win Customers
Jun 30, 2008 2:55 PM, By Dave Friedman
Don't get us wrong. We're not saying that consumers can't think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon? ...
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Stop Driving Traffic, Start Capturing Leads
Jun 30, 2008 2:52 PM, By Chris Chariton
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub...
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Timing is Everything: Schedule Mail Based on Channel Strength
Jun 30, 2008 2:49 PM, By Larry Marmon, Partner
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI...
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Finder Numbers Help Trace Sources
Jun 23, 2008 3:27 PM, By Lisa Delzell
Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders...
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One-to-One Requires a Unified Data View
Jun 23, 2008 3:25 PM, By Patrick Barnard
Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren't hitting the mark. Find out how to manipulate your data and make your campaign a winner...
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the list glossary here.
Whether you're just getting started or you need a refresher, the articles below can help you get back to list basics.
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