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Feb 1, 2008 12:00 PM
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Coastal Contractor and Digital Home

Hanley Wood is offering controlled circulation lists of subscribers to its Coastal Contractor and Digital Home magazines. With 38,730 names, Coastal Contractor focuses on residential builders and remodelers on the East Coast and Gulf of Mexico. Digital Home has 34,960 subscibers and covers home technology products and services.

Selects: Primary business/market, job title, sales volume, products, phone number, state/SCF/ZIP

Cost: $135/M

Contact: Statlistics, 203-778-8700 or www.statlistics.com

Power Tea Weight Loss Buyers

More than 100,000 names, including 16,840 buyers from the past 12 months are available on this buyers file. These customers have spent $60 per month for a weight loss product. The source is direct response television.

Selects: Gender, state/SCF/ZIP

Cost: $125/M

Contact: List Acquisition, 877-575-2739 or www.listaquisition.com

Oil and Energy Investment

This master file is made up of commodity investors who have made investments related to energy resources. Some 490,000 postal addresses are on file, including executives, managers, directors, administrators, and other business professionals.

Cost: $185/M

Contact: Worldata, 561-393-8200 or www.worldata.com

Five Star Gourmet Food & Wine Dining Enthusiasts

More than 1.7 million postal and e-mail addresses are available on this file. These are consumers who registered online at a Website and responded to a survey via e-mail.

Selects: Age, gender, income, marital status, presence of children, state/SCF/ZIP

Cost: $80/M (postal file); $100/M (e-mail file)

Contact: eTargetMedia, 954-480-8470 or www.etargetmedia.com

Roaman's Children's Product Buyers

Redcats USA offers more than 202,000 children's products buyers identified from the Roaman's catalog list with the I-Behavior affinity statistical model. These individuals spent $70 in the last 12 months. Buyers have a $43,000 household income.

Selects: Purchase amount (ranges), cash/credit buyers, in-house credit buyers, one-time/multibuyers, state/SCF/ZIP

Cost: $110/M

Contact: Direct Media, 203-532-2479 or www.directmedia.com

Bonnier Regional Master File

Bonnier Corp. has added a 10th master file to its list portfolio. This regional file consists of more than 9.7 million subscribers to various publications. Direct mail and the Internet are the sources.

Selects: Hotlines, adult's/child's age/gender, presence/number of children, income, Lifetrait, mail order buyers, donors, religion, ethnicity, state/SCF/ZIP

Cost: $100/M

Contact: Lake Group Media, 914-925-2460 or www.lakegroupmedia.com

New management

Coldwater Creek

Belardi/Ostroy is managing women's apparel marketer Coldwater Creek's master file with 1.5 million buyers from the last 12 months; plus an enhanced master file. It also includes files for the Northcountry, Elements, Spirit, and Gifts to Go catalogs, as well as a Canadian customer file.

Selects: Hotlines, Web-only buyers, purchase amount (ranges), average/last purchase, product, product tied to recency, gender, state/SCF/ZIP

Cost: $115/M

Contact: Belardi/Ostroy ALC, 212-381-1724 or www.belardiostroy.com

Bally Total Fitness

LH Management is managing Bally Total Fitness Corp.'s master file, which has 2.6 million active members, an enhanced master file, and a new-mover file. Segments are available for postal, e-mail and telemarketing offers.

Selects: Hotlines, age, donor, income, lifestyle, marital status, mail order buyers, presence of children, state/SCF/ZIP

Cost: $90/M (postal file); $175/M (e-mail file); $250/M (telemarketing file)

Contact: LH Management Division, Leon Henry, 914-285-3456 or jodys@leonhenryinc.com



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