Brand Transformation
Apr 1, 2008 12:00 PM, by Andrea Syverson
In some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don't always see their blind spots, and they...
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SAYINGS FOR SELLERS
Apr 1, 2008 12:00 PM, BY STUART ROSE
As an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event...
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Taking to the great outdoors
Apr 1, 2008 12:00 PM, Tim Parry
It appears more consumers are embracing outdoor activity. Or at least they're dressing the part. In the fourth quarter of 2007, there were 10.6 million...
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Window treatment
Mar 1, 2008 12:00 PM, By Linda Formichelli
If only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for...
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Lightman out of Sharper Image
Mar 1, 2008 12:00 PM, Tim Parry
Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.'s...
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J.C. Penney pairs up with Polo
Mar 1, 2008 12:00 PM, Tim Parry
A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The...
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Thoughts on Christmas Past
Feb 2, 2008 12:00 PM, By ANDREA SYVERSON
As you know by now, the holiday sales reports for 2007 were less than merry. Lots of reasons for this have been bandied about, from economic uncertainty...
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Build brand through service
Feb 1, 2008 12:00 PM, Monica Kitchen
Brand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec...
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Crafting An Efficient Photo Shoot
Jan 2, 2008 5:09 PM, By Kathy Johnston and Kristen Moreland
Photo shoots are time consuming and expensive, so it’s imperative to drive down costs to capture images. ...
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THE IMAGE MAKER
Jan 1, 2008 12:00 PM, By Jim Tierney
The once-iconic brand Sharper Image has in recent years become about as passe as the razor scooter it rode the decade in on. After peaking at $760 million...
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Branding Alchemy
Jan 1, 2008 12:00 PM, BY ANDREA SYVERSON
We already know that these gestures are created by many marketers, merchants, creatives, and customer care folks, who all contributing actions on a daily...
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FUNDAMENTALS OF MERCHANDISING
Jan 1, 2008 12:00 PM, By Leila T. Griffith
Product is the lifeblood of your business So when was the last time you put any serious thought into the way you merchandise your catalog, Website, or...
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Critical Issues and Trends
Dec 1, 2007 12:00 PM, BY MELISSA DOWLING
Increasing competition from manufacturers and retailers entering the catalog and Web selling channels was ranked the second most pressing marketing concern...
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GIVE THEM WHAT THEY WANT
Dec 1, 2007 12:00 PM, By Jim Tierney
Boy meets girl. Boy proposes to girl. Boy and girl head down to the local department store and register for home items, such as place settings, stemware,...
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here
Whether you're just getting started or you need a refresher, the articles below can help you get back to cross channel marketing basics.
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