June 1, 2008
E-appending done right
Jun 1, 2008 12:00 PM, By Ken Magill
With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant's...
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Fine print
Jun 1, 2008 12:00 PM, By Jim Tierney
Your list broker is important to you. So is your tailor. But both of them take a back seat to the most essential partner of all: Your printer. Finding...
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Slim chances
Jun 1, 2008 12:00 PM, Melissa Dowing, Editor-in-Chief
Does the U.S. Postal Service hate catalogs? From the major rate hike it imposed on them in 2007 to the proposed restrictions on or letter-size catalogs,...
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Oriental Trading's new chief
Jun 1, 2008 12:00 PM, By Jim Tierney
What does a guy whose strengths are high-tech product lines, Website savvy and international marketing know about running a low-end gifts and novelties...
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1-800-Flowers.com buys DesignPac Gifts
Jun 1, 2008 12:00 PM, Jim Tierney
Multititle mailer 1-800-Flowers.com announced on May 1 it has acquired DesignPac Gifts for $36 million. DesignPac Gifts, which did $50 million in sales...
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Godiva goes mobile
Jun 1, 2008 12:00 PM, Tim Parry
Godiva Chocolatier has a new flavor: BlackBerry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users...
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Bloomingdale's to bag By Mail books
Jun 1, 2008 12:00 PM, By Tim Parry
Say goodbye to the Bloomingdale's By Mail catalog. The apparel cataloger/retailer merchant plans to phase out the title by early 2009. It will instead...
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MacKenzie-Childs acquired
Jun 1, 2008 12:00 PM, Jim Tierney
Private equity firm Twin Lakes Capital acquired ceramics manufacturer/marketer MacKenzie-Childs on May 7. Terms of the deal were not disclosed. MacKenzie-Childs,...
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Movers & shakers
Jun 1, 2008 12:00 PM
Day-Timer has named Martha A. Curren vice president/general manager for the U.S., Canadian and International marketplace. Curren had most recently been...
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Automotive parts market revs up
Jun 1, 2008 12:00 PM, Patrick Barnard
The automotive parts and accessories catalog market accelerated slightly in the fourth quarter of 2007, reaching a total 12-month active universe of 3...
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Red Envelope finds a buyer maybe
Jun 1, 2008 12:00 PM, By Tim Parry and Jim Tierney
It looks like gifts cataloger Red Envelope, which filed for Chapter 11 bankruptcy protection on April 17, will be sold to Creative Catalogs Corp. The...
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Deal making stumbles
Jun 1, 2008 12:00 PM, By Jim Tierney
You might think that the grim economy would prompt a flurry of mergers and acquisitions. But not so, or perhaps more accurately, not yet. The level of...
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Not so many March mailings
Jun 1, 2008 12:00 PM, Tim Parry
The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog...
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Slim-jims get squeezed
Jun 1, 2008 12:00 PM, By Jim Tierney
Letter-size catalogs, aka have helped many a mailer get through tough times by reducing postage and paper costs. But a proposed rule adjustment to slim-jim...
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RX for 1-800-PetMeds
Jun 1, 2008 12:00 PM
Billing itself as America's Largest Pet Pharmacy, the 1-800-PetMeds catalog is devoted to helping pet owners keep their Fidos and Fluffys healthy. But...
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SPICE UPCOPY WITH SPECIFICS
Jun 1, 2008 12:00 PM, By Evan Elliot
You're walking down the street, minding your own business, and all of a sudden you see a car swerve off the road and hit a small dog. Before you can even...
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Get your form in good order
Jun 1, 2008 12:00 PM, GINA VALENTINO
To the sophomore marketer, order forms may be obsolete. But to the experienced catalog merchant, order blanks remain a fundamental component of the sales...
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Social discourse
Jun 1, 2008 12:00 PM, By Tim Gill and Stephan Spencer
The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0...
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Tuning your site search to sell
Jun 1, 2008 12:00 PM, LARRY BECKER
Site search is a conversation. It's a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the...
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Three tips for tight times
Jun 1, 2008 12:00 PM, BY STEVE TROLLINGER
You don't need another article telling you how bad the economy is right now and what that means for your business. We all know that postal and paper prices...
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Can you handle your customer truth?
Jun 1, 2008 12:00 PM, By Wendy Lynes
Want to transform customer insight into multichannel success? All you have to do is take an analytics-driven approach. But that's typically easier said...
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systems solutions
Jun 1, 2008 12:00 PM, BY ERNIE SCHELL
The British are coming! Or rather, the British software systems are starting to make their way to U.S. shores. Two systems making their debut on our annual...
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OMS DIRECTORY
Jun 1, 2008 12:00 PM
ABISON COMPREHENSIVE COMMERCE SUITEwww.abison.com Introduced: 2006 Version: 2.1.0 Company: Abison, founded 1997 Contact: Scott A. Karlo, 888-877-3963,...
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Returns to Sender
Jun 1, 2008 12:00 PM, By Rob Martinez
Many merchants these days are working with such limited resources that they're often stretched just to get product out the door to customers. What happens...
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back word
Jun 1, 2008 12:00 PM, Ray Schultz
The Ballad ofBellas Hess Did you ever wonder what Bellas Hess was besides a name on a Supreme Court decision? It was one of the big-five general merchandise...
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LETTERS
Jun 1, 2008 12:00 PM
Silver for Seventh, too The cover story in the May issue of Multichannel Merchant celebrates the then and now of some catalogers, while the Backword page...
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