July 1, 2008
THE MAJOR PLAYERS
Jul 1, 2008 12:00 PM, BY MELISSA DOWLING
Considering how rough the economy has been for multichannel marketers this past year, it's no wonder that our annual ranking of the top-100 companies...
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Keeping your co-reg clean
Jul 1, 2008 12:00 PM, By Ken Magill
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But...
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Mailing replay
Jul 1, 2008 12:00 PM, BY Tim Parry
It may be July, but merchants are already feeling a nip in the air. They've got only a few weeks to figure out their holiday remail strategy, and that...
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If you can't beat 'em
Jul 1, 2008 12:00 PM, Melissa Dowling, Editor-in-Chief
The news in May that DHL was radically scaling back in the U.S. wasn't a huge surprise. The courier had lost billions of dollars here, and it was well...
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Sharper Image finds a buyer
Jul 1, 2008 12:00 PM, Patrick Barnard
Sharper Image Corp., which had filed for Chapter 11 bankruptcy protection in February, has been acquired. A joint venture led by units of private investment...
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Provide Commerce adds Red Envelope to stable
Jul 1, 2008 12:00 PM, By Jim Tierney
Embattled gifts cataloger Red Envelope found a buyer, as we reported last month. But it's not Creative Catalogs Corp. After a U.S. Bankruptcy Court-supervised...
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Jockey unveils apparel title
Jul 1, 2008 12:00 PM, Tim Parry
Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog...
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Cheers for the 2008 MCM Awards winners
Jul 1, 2008 12:00 PM
After many long months of waiting, the winners of the 23rd Annual Multichannel Merchant Awards were finally announced during a special luncheon at the...
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Talbots cuts staff 9%, gets credit
Jul 1, 2008 12:00 PM, Jim Tierney
Women's apparel merchant The Talbots announced in early June it is reducing its corporate headcount by about 9%. The cataloger/retailer expects the layoffs...
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Movers & shakers
Jul 1, 2008 12:00 PM
The U.S. Postal Service has named Sam Pulcrano, a 33-year agency veteran, as its first vice president of sustainability. Pulcrano, who currently serves...
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Pet buyer universe perks up
Jul 1, 2008 12:00 PM, Patrick Barnard
There's no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than...
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The deal with DHL restructuring
Jul 1, 2008 12:00 PM, By Patrick Barnard
Rumors had been circulating for months that Deutsche Post would pull its DHL delivery service out of North America. It didn't, but it's taking some drastic...
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No April catalog showers
Jul 1, 2008 12:00 PM, Tim Parry
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number...
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B-to-B mailers start strong
Jul 1, 2008 12:00 PM, By Jim Tierney
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances...
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Federal judge, Congress defang FACTA
Jul 1, 2008 12:00 PM, By Ken Magill
Merchants in May received two pieces of good news on the ill-crafted Fair and Accurate Credit Transactions Act, or FACTA. Congress passed a bill protecting...
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Covering your rear
Jul 1, 2008 12:00 PM, By Glenda Shasho Jones
Your catalog's back cover should be front and center when you're planning the book. Why? For many mailers, it's the best-selling page in the catalog....
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Another quarter, another paper increase
Jul 1, 2008 12:00 PM, By Jim Tierney
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging...
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Be a converter
Jul 1, 2008 12:00 PM, By Stephan Spencer
What's the average site conversion rate for a typical merchant today? About 2.4%. That's pretty depressing when you think about it. So how do you help...
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LISTINGS
Jul 1, 2008 12:00 PM
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age...
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What you can learn from a telemarketer
Jul 1, 2008 12:00 PM, By Jeff Schmitt
Author Raymond Carver once wrote, You never start out life with the intention of becoming bankrupt or an alcoholic or a cheat and a thief. Or a liar....
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VT Teddy Bear: Monitoring success
Jul 1, 2008 12:00 PM, By Patrick Barnard
Until a few years ago, the contact center managers at Vermont Teddy Bear Co. would monitor the performance of the agents by walking up and down the aisles...
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Freight Train
Jul 1, 2008 12:00 PM, By Rob Martinez
Shippers are shelling out a lot more for freight services these days. While that may be telling Noah about the flood, it's important to understand what...
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Packaged Goods
Jul 1, 2008 12:00 PM, By Thomas Kiesling
So maybe packing product into containers to be shipped to customers isn't the sexiest part of multichannel selling. But it is one of the most important....
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A chat with Herschell Gordon Lewis
Jul 1, 2008 12:00 PM
Before he became known as the king of copywriting, longtime Multichannel Merchant columnist Herschell Gordon Lewis had a thriving career as a director...
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Shades of frustration
Jul 1, 2008 12:00 PM
A Multichannel Merchant staffer in February, ordered seven custom roman shades from the Smith+Noble Website. The site was very helpful in walking her...
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