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In all the excitement of Multichannel Merchant's 25th anniversary this year, we've been combing through back issues and taking the proverbial walk down memory lane. A Backword item we uncovered from our January 1998 issue hit home:
A Day at The ParagonIt was a bright November day when the staff of Catalog Age descended on the Paragon catalog in Westerly, RI. Expecting to get the nickel tour and play Q&A for a while with The Paragon's head honcho Coy Clement, imagine our shock when we were instead given jobs and put to work…”
Our field trip to the gifts cataloger was a great introduction to what really goes on at a catalog company — and a lot of fun. Who knew 10 years later — and after 35 years in business — that The Paragon would be unceremoniously shut down when its parent company, BlueSky Brands, hit the skids. (For more on BlueSky Brands, see page 12.)
More silver celebrants
As we reported in the 20th anniversary edition (May 1, 2003) Multichannel Merchant is in good company! Below are some catalogs that also launched in 1983:
American Spoon Foods
Gardener's Supply Co.
Ballard Designs
Hanna Andersson
Bridge City Tool Works
HearthSong
Chadwick's of Boston
Hold Everything
The Company Store
Road Runner Sports
Doctors Foster & Smith
J. Crew
Congrats to these multichannel merchants on celebrating 25 years in business!
Pick up the Pope's scent
Pope Benedict XVI may be an unlikely poster boy for cologne, but not to Monastery Greetings. The cataloger of monastic products, such as gifts, music, books, soap and foods made at abbeys, convents, monasteries and hermitages, unveiled The Pope's Cologne a month before the papal visit to the U.S. in April. The saintly scent is made in the U.S. from the private formula of Pope Pius IX (1792-1878). A 2-oz. flacon with a gift box that tells the story of the cologne costs $29.95. So what does the Pope smell like? According to the Cleveland-based Monastery Greetings, noted perfume critic Marie-Helene Wagner said in a review: “Judging from the cologne itself, it shows a man of refined taste who obviously valued subtlety, elegance, and even the rare. The scent has an ancient charm about it, especially when the floral notes start being felt, that is quite remarkable…” Amen to that!
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