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New York-based cataloger and marketing services firm Alloy slashed its second-quarter net loss from $11.2 million last year to $3.1 million for the three months ended July 31.

Total revenue increased 9%, to $89.2 million during the second quarter, up from $81.9 million a year ago. Net merchandise revenue, from the company's Alloy, CCS, and Delia's brands of teen apparel and sports gear, grew 10%, to $43.0 million from $39.0 million last year. Sales and margin levels at all three brands exceeded last year's second-quarter results.

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