JobZone Search and post jobs for the Multichannel Merchant. Including jobs for brand & agency marketers, e-commerce, catalog marketers, ops & fulfillment, direct marketing and more.   Click here to access JobZone Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more. Featured Categories Fulfillment Warehousing Lists & Data Telemarketing Merch. Order Processing Shipping & Distribution Print, Production & Paper Lists and Data Processing :: view all categories Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. >> Search Now Webinars Ask The Experts Calculators Glossaries Promo Calendar ListFinder Research Store Primers NCOF MCM Blog JobZone E-Newsletters Print Magazine Awards ACC Web 2.0 -- Build Community and Boost Conversion Rates Understanding Customer Experience Shape Up or Ship Out: The Role of Shipping in the Online Retail Customer Experience Bounce Management: Improve Your Email Deliverability WMS Upgrades: Report Reveals Five Critical Factors

St. Louis-based Bakers Footwear Group is following in the footsteps of numerous other retailers by launching a print catalog. The 32-page book mailed last month to about 400,000 online customers and members of the company’s B Card loyalty program as well as to prospects, according to president Michele Bergerac.

Bergerac says the company decided to unveil a print catalog to “continue to build our brand, communicate the message of our store remodel program and product upgrade, and to reach new customers.” The catalog, like the Bakers stores, targets females 16-35. The company also owns the Wild Pair retail chain, which sells shoes for men and women. All told the $129.4 million company has more than 225 stores.

The catalog includes a broad offering of the store’s proprietary and national brands “that appeal to our target customer,” says Bergerac.

Want to use this article? Click here for options!
© 2008 Penton Media, Inc.