multichannel merchant
RSS Feeds Advertising | Contact Us | DIRECT | E-Newsletters | Subscribe
advanced
search
 

The Power of One in Call Center Staffing
Apr 16, 2008 8:36 AM , By Penny Reynolds


JobZone
Search and post jobs for the Multichannel Merchant. Including jobs for brand & agency marketers, e-commerce, catalog marketers, ops & fulfillment, direct marketing and more.  
Click here to access JobZone

Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more.
Featured Categories
Fulfillment
Warehousing
Lists & Data
Telemarketing
Merch. Order Processing
Shipping & Distribution
Print, Production & Paper
Lists and Data Processing
:: view all categories
toolbox
ListFinder
Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry.
>> Search Now

sponsored content

Whether manually created or developed through workforce management systems, once you have carefully devised a set of workforce schedules, it’s critical that your staff sticks to the plan. But one of the hardest things to manage in many call centers is getting agents to adhere to their daily work schedules.

Most reps think, “Hey, there are dozens of other people on the phones now. What possible difference could it make if I just log off a few minutes early for my break? Just one person can’t possibly make that much difference.” Sound familiar?

Schedule adherence can be improved in many cases with a little education.  Helping your staff understand what impact one individual agent has on service can go a long way in getting them to stick to their planned schedule.

So just what is the impact of a person or two on service? Well, it depends.  The impact on service depends largely on two factors: the size of the call center, and what the current level of service delivery. Obviously, the smaller the call center, the greater the percentage share of workload handled by each person, and therefore the bigger the impact of his/her participation.

For example, if we look at call centers with 10, 25, and 50 agents, with all a 30-second average speed of answer (ASA), and then take one agent away, there is obviously a bigger impact on the smaller operations.

call time graph


Because of the economies of scale of the larger centers, there is greater efficiency in the call handling process, and therefore the impact of one person is not as significant.

The other factor that determines the impact on service of any one single person is the level of service currently being provided. The better the existing level of service, the less the impact of one person, as illustrated below (using the example above of 346 calls per half hour, 240 second average handle time or 46 Erlangs of telecommunications traffic).

Number of staff        Average speed of answer        
54                 6 sec
53                 8 sec
52                12 sec
51                19 sec
50                30 sec
49                50 sec
48                91 sec    
47                236 sec
                

Obviously, as staff numbers increase, service improves. As staff numbers decrease, service worsens. Depending on where the call center currently falls in the staffing/service curve, the impact of one person could be minimal (for example, going from 54 to 53 staff worsens ASA by only 2 seconds).

On the other end of the spectrum, decreasing staff from 48 to 47 staff handling the same calls would deteriorate service from a 91-second average wait to nearly 4 minutes!

The good news about the impact of one person on service is that if your center is in a service slump, adding just one more person on the phones can make a tremendous improvement. Then again, losing one person in what is already a mediocre or poor service situation can really ruin service for that period of the day.

Hopefully, a few charts and graphs illustrating the above staffing/service relationship in your next staff meeting will help enlighten those agents that think their impact on service is insignificant. We’ve found this to be the case in many call centers. Simply educating agents about the effect on service one or two bodies can have will help them understand the importance of schedule adherence and increase their cooperation with the schedule process.

Penny Reynolds is a founding partner of The Call Center School, www.thecallcenterschool.com, a Nashville, TN-based consulting and education company.
 



Back to Top

BROWSE ISSUES
August 1, 2008 Cover July 1, 2008 Cover June 1, 2008 Cover May 1, 2008 Cover April 1, 2008 Cover March 1, 2008 Cover February 1, 2008 Cover
  August 1, 2008 July 1, 2008 June 1, 2008 May 1, 2008 April 1, 2008 March 1, 2008 February 1, 2008


BROWSE E-NEWSLETTERS
   
  View Sample
Subscribe
View Sample
Subscribe
View Sample
Subscribe
View Sample
Subscribe
View Sample
Subscribe
View Sample
Subscribe
 

BROWSE BACK ISSUES