Covering all aspects of the print catalog aspect of the multichannel business, including creative, copy, pagination, printing, production, distribution, and circulation
Pet buyer universe perks up
Jul 1, 2008 12:00 PM, Patrick Barnard
There's no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than...
|
Listings
Jul 1, 2008 12:00 PM
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age...
|
No April catalog showers
Jul 1, 2008 12:00 PM, Tim Parry
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number...
|
A catalog redo for peanuts
Mar 1, 2008 12:00 PM
Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company...
|
November catalog mailings up 2%
Feb 1, 2008 12:00 PM, Tim Parry
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service...
|
My annual best and worst
Feb 1, 2008 12:00 PM, HERSCHELL GORDON LEWIS
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde...
|
How to Help USPS Realign
Jul 2, 2008 2:54 PM, By Jim Tierney
At last week’s first-ever National Catalog Advocacy & Strategy Forum, sponsored by the American Catalog Mailers Association, one of ACMA’s key issues centered on U.S. Postal Service network realignment....
|
Jockey unveils apparel title
Jul 1, 2008 12:00 PM, Tim Parry
Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog...
|
|
|
Another quarter, another paper increase
Jul 1, 2008 12:00 PM, By Jim Tierney
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging...
|
Covering your rear
Jul 1, 2008 12:00 PM, By Glenda Shasho Jones
Your catalog's back cover should be front and center when you're planning the book. Why? For many mailers, it's the best-selling page in the catalog....
|
Do Printers Get It?
Mar 1, 2008 12:00 PM, Jim Tierney
They may have a role to play. But traditional printers aren't necessarily the best people to talk about digital printing, says Stefan Agustsson, vice...
|
THE KEY TO Comailing
Feb 1, 2008 12:00 PM, BY TIMOTHY GABLE
Postage rates, which we all know keep going up, represent 45% to 65% of a catalog's costs. What's the best way to reduce your postal bill, short of slashing...
|
Slim-jim size suits popcorn mailer
Nov 1, 2007 12:00 PM, By Jim Tierney
For Dale and Thomas Popcorn, it's no longer hip to be square. Or rather, after the whopping postal rate increase this past May, it's no longer affordable to be square. The popcorn mailer has cuts its costs significantly by changing its trim size to a slim-jim....
|
PAPER THIN
Apr 1, 2008 12:00 PM
On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective...
|
Paper prices continue to climb
Jan 1, 2008 12:00 PM, By Jim Tierney
If you thought 2008 might bring relief from rising paper prices, think again: Industry watchers say reduced demand, several mill closures, along with rising energy and manufacturing costs, have rendered paper markets extremely tight....
|
Print, Production, & Paper
Nov 1, 2007 12:00 PM, BY JIM TIERNEY
Multichannel Merchant's exclusive 2007 Benchmark Survey on Print, Production, & Paper finds that catalogers have further embraced digital workflows, digital photography, and digital proofing....
|
Things change fast in the list business -- list brokers, managers, owners and mailers turn to Multichannel Merchant ListFinder to stay up-to-date and to find top-quality lists. It's a timely and complete source for discovering new list opportunities. Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. Click here to access ListFinder.
|
|
|
|
|
|
