Show Me The Data: What’s In It For Me?
Jul 14, 2008 3:38 PM, By Bill Singleton
Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ...
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Pet buyer universe perks up
Jul 1, 2008 12:00 PM, Patrick Barnard
There's no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than...
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Listings
Jul 1, 2008 12:00 PM
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age...
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No April catalog showers
Jul 1, 2008 12:00 PM, Tim Parry
The clutter in consumer mailboxes is clearing out. According to the Catalog Tracker service of Greenwich, CT-based list firm Direct Media, the number...
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Timing is Everything: Schedule Mail Based on Channel Strength
Jun 30, 2008 2:49 PM, By Larry Marmon, Partner
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI...
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Finder Numbers Help Trace Sources
Jun 23, 2008 3:27 PM, By Lisa Delzell
Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders...
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One-to-One Requires a Unified Data View
Jun 23, 2008 3:25 PM, By Patrick Barnard
Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren't hitting the mark. Find out how to manipulate your data and make your campaign a winner...
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How Postcards Drive Response
Jun 16, 2008 3:15 PM, By Shari Altman
Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they’re cheap. Find out how to use them...
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Customer Behavior: Make the Most Out of What You Know
Jun 16, 2008 3:09 PM, By Al Bessin
Most merchants know how to capture customer data. But they fail to take it to the next step. Some ignore data hygiene, and others fail act on what they’ve learned.
Here are the tools you can use to make the most out of what you know
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How to Use Triggers in E-mail Marketing
Jun 9, 2008 3:49 PM, By Michelle Farabaugh
Trigger-based e-mails are the answer for all your marketing problems. But don’t believe it. The wrong use of triggers can scare away customers...
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Harry & David Finds Gold In Its Own Mailing List
Jun 9, 2008 3:48 PM, By Tim Parry
Looking for good prospects? You can find them in your house file, says Melissa Watson, director of catalog and e-mail marketing for gifts retailer Harry & David...
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Why Co-op Names Need Purchase Data
Jun 9, 2008 3:46 PM, By Tim Parry
Co-op names may be valuable, but only up to a point. The wise mailer stays away from those without transaction data...
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Trimming the Fat: Non Zip+4 Segmentation
Jun 2, 2008 4:39 PM
Here’s a new thought—that figuring out who not to mail might be more important than figuring out who to mail. It’s easy to do if you segment your non ZIP+4 names...
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Whether you're just getting started or you need a refresher, the articles below can help you get back to basics. Click here
Whether you're just getting started or you need a refresher, the articles below can help you get back to Print list and strategy basics.
Cleaning Up for Better Response
Jan 1, 2001 12:00 PM, Sabrina Horne
Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products...
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