A catalog redo for peanuts
Mar 1, 2008 12:00 PM
Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company...
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November catalog mailings up 2%
Feb 1, 2008 12:00 PM, Tim Parry
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service...
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My annual best and worst
Feb 1, 2008 12:00 PM, HERSCHELL GORDON LEWIS
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde...
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Calyx spins off Flowers in a Hatbox title
Jan 1, 2008 12:00 PM, By Monica Kitchen
Calyx Flowers is thinking inside the box for its new spin-off title, Flowers In A Hatbox. The 24-page catalog sells fresh flowers arranged in contemporary...
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Up in smoke
Jan 1, 2008 12:00 PM
We all know that smoking is bad for us, and that not only should we quit, we should discourage others namely kids from trying cigarettes. To help people...
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Women's apparel buyers in vogue
Jan 1, 2008 12:00 PM, Monica Kitchen
Most women love to shop, especially for clothes and shoes. That's why women's apparel, with 33.4 million names, remains by far the largest segment of...
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FIRE UP your creative team
Dec 1, 2007 12:00 PM, BY KEVIN KOTOWSKI
It happens to every creative department. Between tight schedules, last-minute revisions and rush projects, the creative staff falls into a rut. Designers...
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BUT WHAT DOES YOUR INTUITION TELL YOU?
Dec 1, 2007 12:00 PM, BY CAROL WORTHINGTON-LEVY
We all know that square-inch analysis is nothing to scoff at. The best multichannel marketing companies are successful because they build their catalogs...
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Sears Wish Book makes a return
Nov 1, 2007 12:00 PM, Tim Parry
While it's not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years. ...
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KooKoo for kids's stuff
Nov 1, 2007 12:00 PM, Tim Parry
Some merchants may be reporting a slow start to the season, but children's home decor and apparel merchant KooKoo Bear Kids is up 35% this fall, and is already ahead of its 2007 sales goals....
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Kick it up a notch
Nov 1, 2007 12:00 PM
From its name, you may think Revgear.com specializes in accessories for sportscars, but the cataloger actually sells products for boxing, kickboxing,...
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Travel catalogs: romance vs. bargain
Oct 1, 2007 12:00 PM, by Herschell Gordon Lewis
It's unlikely that Richard Sears and Alvah Roebuck could have envisioned a catalog category that's now state of the art the travel catalog. For paper...
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Paginating with Punch
Oct 1, 2007 12:00 PM, By Glenda Shasho Jones
We all know that merchandise is king in the catalog world. But we sometimes need a reminder that how and where we place product in a book is every bit...
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From Fido and Fluffy to frogs and ferets
Sep 1, 2007 12:00 PM, Mark Del Franco
According to New York-based media brokerage firm ParadyszMatera, the pet supplies market list segment has increased during the past two years....
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Catalog mail slows to a crawl
Sep 1, 2007 12:00 PM, Tim Parry
June is generally a slow month for catalogers, but this year Catalog Tracker saw it as even slower than usual. Perhaps it's a sign of tighter mailings as a result of the May postal increase, but the service of Direct Media had just 234 catalogs in its mailbox, down from 265 in June 2006, and from 281 in June 2005....
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Master copywriter Herschell Gordon Lewis is one of the best--and the best known--in the business. Here's the complete collection of his columns written exclusively for MULTICHANNEL MERCHANT.
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