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Focusing on the bricks-and-mortar aspect of multichannel marketing.

You're hired
May 1, 2008 12:00 PM, By Linda Formichelli
It's so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?...

Pottery Barn Goes Big With New Atlanta Store
Jul 8, 2008 6:58 PM
Home decor and furnishings cataloger/retailer Pottery Barn plans to open its largest store in the U.S. in Atlanta later this month....
Sharper Image finds a buyer
Jul 1, 2008 12:00 PM, Patrick Barnard
Sharper Image Corp., which had filed for Chapter 11 bankruptcy protection in February, has been acquired. A joint venture led by units of private investment...
Talbots cuts staff 9%, gets credit
Jul 1, 2008 12:00 PM, Jim Tierney
Women's apparel merchant The Talbots announced in early June it is reducing its corporate headcount by about 9%. The cataloger/retailer expects the layoffs...
Streicher’s Acquires Arrington Police Distributors
Jun 11, 2008 5:31 PM, By Jim Tierney
Streicher’s, a $25 million distributor of public safety and police equipment, has acquired Arrington Police Distributors, a law enforcement supply company serving the mid-Atlantic region...
Staples Succeeds in Corporate Express Bid
Jun 11, 2008 5:28 PM
After three failed attempts in the past four months, the drama has ended: Office supplies cataloger Staples announced on June 11 it has finally acquired office products distributor Corporate Express ...
Red Envelope finds a buyer maybe
Jun 1, 2008 12:00 PM, By Tim Parry and Jim Tierney
It looks like gifts cataloger Red Envelope, which filed for Chapter 11 bankruptcy protection on April 17, will be sold to Creative Catalogs Corp. The...
You're hired
May 1, 2008 12:00 PM, By Linda Formichelli
It's so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?...
Mind your Business
May 1, 2008 12:00 PM, By Karen M. Kroll
Granted, it's not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used...
Bill would let merchants negotiate credit card fees
Apr 1, 2008 12:00 PM, By Jim Emerson and Ray Schultz
Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress in March may not be the best way to...
System Helps Art of Shaving Manage Growth
Mar 11, 2008 10:43 AM, By Jim Tierney
While many retailers reported soft sales last year, multichannel merchant The Art of Shaving grew a record-breaking 62% in 2007. The marketer of upscale men’s shaving products credits its success in part to its software, NetSuite’s One System Architecture, which helped it sell via multiple sales channels, including retail, wholesale, and the Internet....
Abercrombie store photos an illegal eyeful
Mar 1, 2008 12:00 PM, Melissa Dowling
Abercrombie & Fitch years ago frequently found itself in hot water over the racy photos and content in its now-defunct A&F Quarterly magalog. The apparel...
Window treatment
Mar 1, 2008 12:00 PM, By Linda Formichelli
If only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for...
Show Time
Mar 1, 2008 12:00 PM, by Leila T. Griffith
If it's your job to select and develop products for catalogs, Websites, or stores, you know that trade shows are a way of life. You might even say that...
Live From NRF: Want Growth? Nail the Basics
Jan 16, 2008 3:27 PM, By Jim Tierney
New York – Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers, several more years of similar success are projected....
Sears still seeking Restoration
Jan 1, 2008 12:00 PM, Jim Tierney
It looks like Sears Holdings Corp. is gaining ground in its quest to acquire Restoration Hardware for $269 million. Restoration Hardware at press time...
Tips, How-To's, & Best Practices in....


GLOSSARY

When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the retail channel glossary


PRIMER

Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.

Reaching for Retail
Jun 1, 2003 12:00 PM, By Mark Del Franco
Now that you've mastered the catalog and Internet channels, you may be contemplating a move into the retail arena. And why not the argument for retail...
The Sweet Metrics of Success
Apr 1, 2004 12:00 PM, By Paul Miller
Any cataloger that has branched off into brick-and-mortar retailing knows that retail is a fundamentally different kind of business, requiring different...
List and data strategies: Seven steps to grow your house file
Jan 1, 2005 12:00 PM, By Steve Trollinger
When sales dip and protecting profits becomes critical, many catalogers respond by cutting back on mailings, as has been the case during the past few...
Getting physical
May 1, 2005 12:00 PM, By John Fischer
Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar...
The POS connection
Jan 1, 2005 12:00 PM, By Karen M. Kroll
When multichannel merchants add retail locations to their mix, one item topping their to-do lists is choosing a point-of-sale, or POS, system. This is...
Location, Location, Location
May 1, 2004 12:00 PM, By Paul Miller
Catalogers seeking a site for a new store have an advantage over marketers without direct mail divisions: They can apply their customer data to help them...




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