Devoted to all elements of the e-commerce portion of a multichannel business, including website design, navigation, search engine marketing and optimization, e-mail, affiliate marketing, and online advertising
Keeping your co-reg clean
Jul 1, 2008 12:00 PM, By Ken Magill
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But...
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Be a converter
Jul 1, 2008 12:00 PM, By Stephan Spencer
What's the average site conversion rate for a typical merchant today? About 2.4%. That's pretty depressing when you think about it. So how do you help...
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Is SaaS for you?
Apr 1, 2008 12:00 PM, BY ERNIE SCHELL
“Software on demand.” “Software as a service.” “Hosted solutions.”
They're all different names for the same thing — using business applications that are maintained off-site, either by the software vendor or at a secure third-party location, and using the system on some type of pay-as-you-go basis....
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Online Sales CONTINUE TO CLIMB
Mar 1, 2008 12:00 PM, BY MELISSA DOWLING
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents...
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Give Me MySpace
Feb 1, 2008 12:00 PM, BY KEN BURKE
If you think online social networking is all about fun and games, you're missing the boat. Social computing strategies represent a new frontier of marketing,...
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Maintain your good name
Apr 1, 2008 12:00 PM, By Ken Magill
Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this....
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 E-mail Lists Are Not Overpriced
Mar 17, 2008 2:08 PM, By Craig Swerdloff
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter's argument that e-mail lists are overpriced....
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Oh, behave!
Mar 1, 2008 12:00 PM, BY GLEN HARTMAN
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers...
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Live from ACCM: When It Pays to Be Stupid
May 21, 2007 10:35 PM, By Melissa Dowling
Boston--If your Web marketing consultant advised you to title one of your first blog posts “It’s great to be stupid,” you might start looking for a new agency....
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Affiliating with Success
May 1, 2007 12:00 PM, By Ken Magill
Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales....
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Secrets to social media success
Mar 1, 2008 12:00 PM, LARRY BECKER
If you're the Web strategist in your organization, you've been hearing questions like these more often. The answers don't necessarily involve cataloging...
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Little tweaks pay big for Skinner site
Jan 1, 2008 12:00 PM, By Ken Magill
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they'll do, and that...
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Control Freaks
Jan 1, 2008 12:00 PM, BY DAVID FRY
A woman goes online in search of a new blouse. She's not exactly sure of what she's looking for, so she asks her sister to shop with her. Her sister thinks...
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Secrets of Natural Search
Feb 1, 2008 12:00 PM, by Brian Klais
Let's say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no...
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Live from eTail: Online Visibility and Vampires
Aug 7, 2007 8:35 PM, By Melissa Dowling
Washington—Do you know where to find the vampires in your state? You could find out online, says Steven Berlin Johnson, author of Everything Bad is Good For You. In his Aug. 7 session at the eTail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet World. ...
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Google, American Blinds Get Ready to Rumble over Trademark Keywords
May 31, 2007 3:50 PM, By Brian Quinton
(Searchline) The online advertising industry is moving fast these days. But apparently that doesn't oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November--almost four years after it was filed....
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Deciphering Web Data
Jul 1, 2007 12:00 PM, BY DAVID HONIG
You are sitting on a pile of incredibly useful data. You just don't know it yet. But if you're tracking results on your paid search campaign, online display...
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