Live from ACCM: When It Pays to Be Stupid
May 21, 2007 10:35 PM, By Melissa Dowling
Boston--If your Web marketing consultant advised you to title one of your first blog posts “It’s great to be stupid,” you might start looking for a new agency....
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Affiliating with Success
May 1, 2007 12:00 PM, By Ken Magill
Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales....
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Patagonia Launches Blog
Apr 16, 2007 9:03 AM, By Tim Parry
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog, ...
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Firebox Launches in U.S. with Assist from Blogs
Jan 10, 2007 3:05 PM, By Tim Parry
When London-based gadgets and gizmos merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar splash. ...
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10 Ideas for Converting Holiday Shoppers
Nov 27, 2006 9:26 AM
Many Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships. ...
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DMA Releases Affiliate Marketing Guidelines
Jun 21, 2006 11:22 AM
The Internet Marketing Advisory Board of the Direct Marketing Association has released its best practices for online advertising and affiliate marketing networks. ...
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Best bets for online acquisition and retention
Nov 1, 2005 12:00 PM, By Polly Bickel Wong
In the world of online marketing, it's easy to lose focus on the core objective when you're haggling with search engines, chasing down affiliates, and...
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Rich media: On the ad side
May 15, 2005 12:00 PM, By Sherry Chiger
According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than...
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Analyze this
May 1, 2005 12:00 PM, By Dina Santorelli
Imagine a 24/7, real-time focus group one that gives you access to a customer's every move. Imagine sitting upon the shopper's shoulders as he views your...
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Shopping around: comparison shopping Websites
Jan 1, 2005 12:00 PM, By Heather Retzlaff
Comparison shopping engines can help you boost sales and acquire customers provided your company's product is a top contender among the search results....
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TechnoScout Changing Name Again
Jun 7, 2004 9:12 AM, Paul Miller
Less than five years after changing its name from Comtrad Industries, gadgets cataloger TechnoScout has changed its name once again—this time to FirstStreet.
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Live from Shop.org: Affiliating with Success
Jan 14, 2004 12:00 PM, Margery Weinstein
New York--On Jan. 13, the first day of the National Retail Federation-sponsored Shop.org conference here, three cataloger/retailers discussed the challenges...
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Reevaluating Affiliate Marketing
May 1, 2003 12:00 PM, Mark Del Franco and Paul Miller
Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about...
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the affiliate marketing glossary
Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
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