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CozyDays, a multichannel retailer of outdoor living products, launched three specialty online catalogs in late July to complement its CozyDays.com Website. PatioSmart.com specializes in patio gear, such as aluminum, resin, wicker and teak patio furniture. PoolFloatsMart.com sells — you guessed it — pool floats, pool lounges, and inflatable pool entertainment products. FirePitsPark.com includes backyard entertainment items like fire pits, fireplaces, chimneys, and patio heaters.

CozyDays vice president Ken Ozturan says the new stores give the three-year-old company a niche presence online, and that each site will allow it to reach a narrower segment while catering to a broader customer base. Ozturan says the marketer will not launch accompanying print books for the new Websites, but will promote each online store with a section in the existing CozyDays catalog. The plan is to add new Websites as CozyDays adds product in particular categories.

The CozyDays catalog mails three times a year to nearly 50,000 households. Ozturan says the company does not rent lists; it mails only to customers and catalog requesters. Miami-based CozyDays also has a division, CompaMia.com, for contract and commercial sales.

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