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Chef Direct promises Wholesale prices direct to you! but the
site needs to deliver a little more in terms of design, navigation,
and service.
For starters, the muted gray typeface of the product categories
is fuzzy and hard to read. The home page has links to product
categories, as well as Shopping Cart, Contact Information and Send
A Catalog links, but no links to information about the company or
to any special offers.
What's more, the so-called search link brings me only to a more
specialized list of product categories. The search button does not
appear to have any true searching capabilities that will allow me
to do a search for a specific item.
The site does offer a wide selection of merchandise, such as
kitchen apparel, cooking utensils, and cleaning products. Although
small, most of the pictures are clear enough. Available sizes for
apparel are listed, but there isn't a size chart.
The site's privacy policy is clearly written and easy to find.
But, the Cybercritic is somewhat put off by the $50 minimum
purchase order and the limited 14-day return policy. Still, I try
to order, but a page keeps popping up saying that information might
be missing from my order and to try again. The site provides
contact information for Chef Direct, but at this point who needs
the hassle isn't avoiding purchasing hassles a key point of
shopping online?
