Secrets to social media success
Mar 1, 2008 12:00 PM, LARRY BECKER
If you're the Web strategist in your organization, you've been hearing questions like these more often. The answers don't necessarily involve cataloging...
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Little tweaks pay big for Skinner site
Jan 1, 2008 12:00 PM, By Ken Magill
If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they'll do, and that...
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Control Freaks
Jan 1, 2008 12:00 PM, BY DAVID FRY
A woman goes online in search of a new blouse. She's not exactly sure of what she's looking for, so she asks her sister to shop with her. Her sister thinks...
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Great expectations
Dec 1, 2007 12:00 PM, By Ken Magill
Attention online merchants: Your customers' patience for technical foul-ups getting in the way of their purchases is wearing dangerously thin.
The reason: As e-commerce site experiences continue to improve, customer expectations improve right along with them....
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New tricks for Old Pueblo
Dec 1, 2007 12:00 PM
AMY AFRICA Whether we like it or not, users like Websites that have structure. That's why the most successful e-commerce sites all look the same. Users...
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Tooling around on PTS
Oct 1, 2007 12:00 PM
Shopping for industrial tools online can be a major production especially if a site is not up to snuff. Production Tool Supply sells such complex items...
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Keep an eye on the experience
Sep 1, 2007 12:00 PM, LARRY BECKER
Smart marketers understand that long-term success depends on treating customers to a great experience, one that's seamless across channels. What's the best way to do that? This month we'll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers....
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The Red Envelope, please
Aug 1, 2007 12:00 PM
In Chinese society, red envelope refers to a monetary gift placed in a red packet because the color symbolizes good luck. That's where Red Envelope got...
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The Effective Website: The Seven-Minute Checkup
Jun 1, 2007 12:00 PM, By Larry Becker
Can you evaluate the effectiveness of your Website in a mere seven minutes? We developed this Seven-Minute Site Checkup as a fun diagnostic for the free,...
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World-wide Peruvian Connection
May 1, 2007 12:00 PM, By Jim Tierney and Heather Retzlaff
Rich Lloyd, president of women's apparel cataloger Peruvian Connection, says last year's relaunch of its U.S. Website and simultaneous introduction of sites for the U.K., Germany, and Japan was necessary to match the quality of the company's catalog....
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Ignore Universal Web Design at Your Peril
Apr 1, 2007 12:00 PM, By Jim Tierney
All marketers want to make their Websites as user-friendly as possible, but the concept extends beyond clean design, fast loading, and intuitive navigation....
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Seven Guidelines for Universal Web Design
Apr 1, 2007 12:00 PM
To better illustrate the tenets of universal Website design, the Center for Universal Design at North Carolina State University established seven guiding...
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The Importance of an Up-to-Date Website
Mar 27, 2007 4:24 PM, By Andrew Wetzler
I have written on many occasions about how the Internet is a much more advanced communications tool than anything which has come before it, including print brochures and catalogs. ...
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Live from NEMOA: Ensure That Your Website Drives Smoothly
Mar 23, 2007 3:46 PM, By Tim Parry
Cambridge, MA – Helen Losleben of Catalog Vision knows lists very well but is a novice when it comes to choosing a fine wine. So New England Mail Order Association spring conference speaker Colin Hynes, the director of usability for office supplies merchant Staples, had her go to the Geerlings & Wade Website
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The Cybercritic clicks and drills down through many a Website, pointing out what works and what doesn't. For the complete collection of The Cybercritic's reviews, written exclusively for MULTICHANNEL MERCHANT, search the cybercritic archives.
When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the website creative glossary here.
Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
9 tips for Web catalog creative
Nov 1, 2000 12:00 PM, Glenda Shasho Jones
How to present and sell products online For as many advantages as the Internet has provided print catalogers - a new sales channel, a customer acquisition...
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Moving Beyond the Starter Website
Mar 15, 2002 12:00 PM, Ken Burke
So you've been selling online for a few years now, and the Website that seemed perfect when you launched it is no longer producing the results you need....
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Nine Tips to Improve Your Site for the Holidays
Aug 15, 2004 12:00 PM, By Lauren Freedman
If you're looking to make some improvements to your Website before the fall/holiday selling season, there's still time but not much. How to decide, then,...
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Analyze this
May 1, 2005 12:00 PM, By Dina Santorelli
Imagine a 24/7, real-time focus group one that gives you access to a customer's every move. Imagine sitting upon the shopper's shoulders as he views your...
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The lowdown on drill-downs
Apr 1, 2005 12:00 PM, By Heather Retzlaff
When it comes to Website drill-downs, you can have too much of a good thing. Navigation that has you drill down from category page to product category...
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On-target onsite search
Mar 1, 2005 12:00 PM, By Heather Retzlaff
Most of the buzz about online search focuses on search engine marketing. But onsite search the effectiveness and user-friendliness of your Website's search...
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If I were in charge...
Feb 1, 2005 12:00 PM, By Lauren Freedman
As e-commerce reaches its 10-year anniversary, it's an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004...
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