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free white papers on best practices and new technology for
multichannel merchants.
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WIRED TO SHOP 2: Liberate, Empower and Engage the Online Shopper
An eCommerce revolution is taking place. Shoppers’ expectations have changed, as have their tolerance for sub-optimal eCommerce shopping experiences. New Web 2.0 technology is improving the shopping experience. In particular, it has potential to dramatically enhance product discovery.
Register today to download our newest whitepaper. |
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49% of Consumers Search for "Green" Products...Can They Find Your "Green" Company?
Sixty percent of online consumers, in a recent DoubleClick Performics survey, consider environmental consciousness an important company trait. Consumers search "green" but can they find your "green" company, products and services? From the survey, marketers will better understand perceptions and online behaviors of this segment, as well as how engage them.
Click here to download this white paper now! |
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Once a month, we give away our best thinking for free
Subscribe to LENSER E-News and profit from the experience of 70 retained clients and 7 consulting partners, each of whom has run a multichannel marketing business. Get practical advice you can put to work right away, like: How to improve sales while cutting your circulation by 20%. How to test email vs. catalog. Using ZIP modeling to offset postal increases. 4 trends to watch as print gives way to internet. What a recession really means to marketers. Creative strategies to surprise your best customers. And much more. Includes full access to hundreds of archived articles. Subscribe now. |
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The MarketLive Performance Index™ Vol. 4
Building customer loyalty is key to repeat purchases, revenue predictability and growth. Fostering loyalty is both critical and challenging for retailers. The MarketLive Performance Index™ Volume 4 explores tactics to affordably increase loyalty via email. It details six cornerstones of a solid email retention strategy, and provides tips for building solid, long-term customer loyalty.
Download your copy now! |
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Wired to Shop: What Motivates Shoppers to Click that 'Buy' Button
When it comes to shopping it makes little difference whether you're doing it online or offline. Research tells us we're "wired" to shop. This paper takes a look at the process of shopping, and discusses how you - the seller - need to understand shopper motivations and the dynamics at work when people shop. |
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